--- title: | Bob Apollo description: Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. --- [![Inflexion-Point Logo](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IPSP%20Logo%202017.png?width=250&name=IPSP%20Logo%202017.png "Inflexion-Point Logo")](https://www.inflexion-point.com/home-2016) [![IP Bug.png](https://www.inflexion-point.com/hs-fs/hubfs/2017-Branding/IP%20Bug.png?width=64&name=IP%20Bug.png "IP Bug.png")](https://www.inflexion-point.com/home-2016) tel: +44 118 328 7006 | [Contact Us](https://www.inflexion-point.com/contact-us-2016) [![Inflexion-Point](https://www.inflexion-point.com/hubfs/IP%20Black%20Bug%20225x225.png)](https://www.inflexion-point.com/home-2016) [![10 Tell-Tale Signs that Your Sales Process is in Trouble](https://no-cache.hubspot.com/cta/default/41408/f244af21-b8b9-4a87-a727-8b6083ee2143.png)](https://cta-redirect.hubspot.com/cta/redirect/41408/f244af21-b8b9-4a87-a727-8b6083ee2143) # INTELLIGENT SELLING STRATEGIES: Insights from Inflexion-Point ## Bob Apollo ![](https://app.hubspot.com/settings/avatar/78fa41976d534cacbb0e22e151bc6816) Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes. Find me on: ### Recent Posts ## [What is Lorem Ipsum?](https://www.inflexion-point.com/redesign/blog/what-is-lorem-ipsum) Posted by [Bob Apollo](https://www.inflexion-point.com/redesign/blog/author/bob-apollo) on Jan 28, 2015 - [Tweet](https://twitter.com/share) [Tweet](https://twitter.com/share) [![](https://www.inflexion-point.com/hs-fs/file-943909300-jpg/Blog/What_sets_you_apart_apple.jpg) ](https://www.inflexion-point.com/redesign/blog/what-is-lorem-ipsum) Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. [Read More](https://www.inflexion-point.com/redesign/blog/what-is-lorem-ipsum) ## [Where does it come from?](https://www.inflexion-point.com/redesign/blog/where-does-it-come-from) Posted by [Bob Apollo](https://www.inflexion-point.com/redesign/blog/author/bob-apollo) on Jan 28, 2015 - [Tweet](https://twitter.com/share) [Tweet](https://twitter.com/share) Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. [Read More](https://www.inflexion-point.com/redesign/blog/where-does-it-come-from) ## [Why do we use it?](https://www.inflexion-point.com/redesign/blog/why-do-we-use-it) Posted by [Bob Apollo](https://www.inflexion-point.com/redesign/blog/author/bob-apollo) on Jan 28, 2015 - [Tweet](https://twitter.com/share) [Tweet](https://twitter.com/share) It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). [Read More](https://www.inflexion-point.com/redesign/blog/why-do-we-use-it) ## [Where can I get some?](https://www.inflexion-point.com/redesign/blog/where-can-i-get-some) Posted by [Bob Apollo](https://www.inflexion-point.com/redesign/blog/author/bob-apollo) on Jan 27, 2015 - [Tweet](https://twitter.com/share) [Tweet](https://twitter.com/share) There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. [Read More](https://www.inflexion-point.com/redesign/blog/where-can-i-get-some) [All posts](https://www.inflexion-point.com/redesign/blog/all) ### Subscribe to Blog ### Most Popular Posts ### Our Latest Posts ### Posts by Topic - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - 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