Skip to main content
BOOK A ZOOM CALL

    Blog Category // Crossing the Chasm

    10 of the best from 2017...

    Posted by Bob Apollo, Dec 30, 2017
    As you reflect on 2017, and as your thoughts turn to what you seek to achieve for yourself and for your organisation in ...

    The Enduring Relevance of "Crossing the Chasm"

    Posted by Bob Apollo, Oct 26, 2017
    With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to ...

    When demographics aren’t enough: how to identify your ideal customers

    Posted by Bob Apollo, Sep 22, 2016
    Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...

    What we’ve got here is failure to differentiate…

    Posted by Bob Apollo, Sep 13, 2016
    Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...

    Today is D-Day: drawing parallels with Crossing the Chasm

    Posted by Bob Apollo, Jun 06, 2014
    70 years ago, on the 6th June 1944, the largest seaborne invasion in history assembled off the Normandy coast in the first ...

    Crossing the Chasm - moving up through the gears

    Posted by Bob Apollo, Apr 15, 2014
    One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...

    Neil Rackham really wanted us all to be SPIV sales people

    Posted by Bob Apollo, Apr 10, 2014
    One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ...

    Crossing the Chasm and the mitigation of risk

    Posted by Bob Apollo, Jan 29, 2014
    When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ...

    It’s hard to Cross the Chasm if you don’t know where you plan to land

    Posted by Bob Apollo, Jan 28, 2013
    Addressing the challenge of how to “Cross the Chasm” that separates early adopters from mainstream markets has become a ...

    The 8 Points Your Elevator Pitch MUST Address

    Posted by Bob Apollo, Mar 22, 2012
    How can you simply and succinctly explain what you do to a potential prospect or other interested party, and make them want ...
    Outcome-Centric Selling Academy offer
    Subscribe
    Categories