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    Blog Category // Marketing Automation

    Should B2B marketing be employing more scientists than artists?

    Posted by Bob Apollo, Feb 21, 2013
    That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...

    Why Lead Scoring and Nurturing is Like Teenage Sex

    Posted by Bob Apollo, Mar 20, 2012
    I hosted three round table discussions at least week’s excellent Econsultancy B2B Digital Cream event on the subject of Lead ...

    The Problem with Marketing Automation

    Posted by Bob Apollo, Dec 30, 2011
    The marketing automation software market is expected to show continued dramatic growth in 2012, as companies frantically ...

    For Entertainment Only: A Short History of SP*M

    Posted by Bob Apollo, May 28, 2011
    We've all suffered from SP*M. But where did it all start? I thought you might be interested in this light-hearted history ...

    Marketo CEO talks about Driving Business Velocity...

    Posted by Bob Apollo, Apr 18, 2011
    Marketo have pioneered an innovative “revenue cycle management” approach to integrating B2B sales and marketing that is ...

    Making the Case for Appointing a Chief Revenue Officer

    Posted by Bob Apollo, Dec 08, 2010
    I'm a great admirer of the work that Marketo has been doing to provide tools that transform the way sales and marketing ...

    The Buyer's Journey Revisited ... Part One

    Posted by Bob Apollo, Aug 22, 2010
    The concept of the buyer's journey has been around for a number of years. Hugh Macfarlane's "The Leaky Funnel" inspired a ...
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