--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Atul Gawande description: "Atul Gawande | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Atul Gawande ### [Stop striving for sales perfection!](https://www.inflexion-point.com/blog/stop-striving-for-sales-perfection) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 10, 2019** Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ... ### [Harnessing the power of hindsight...](https://www.inflexion-point.com/blog/hindsight-in-complex-b2b-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 18, 2018** Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ... ### [Thinking about what could go wrong…](https://www.inflexion-point.com/blog/thinking-about-what-could-go-wrong-) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 08, 2017** Let’s face it, many (maybe most) “average” sales people seem to be incorrigible optimists. When assessing their chances of ... ### [B2B Sales: Why you must systematically target these 3 avoidable errors](https://www.inflexion-point.com/blog/b2b-sales-why-you-must-systematically-target-these-3-avoidable-errors) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Mar 18, 2015** Sales people and sales leaders have been regularly urged over the years to adopt “best practices” as a way of improving ... [![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/) Subscribe Categories - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification) - [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting) - [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights) - [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement) - [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone) - [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) - [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)