Blog Category // Start With Why

Posted by Bob Apollo, Jul 25, 2018

Many analysts claim - and many sales people would agree - that today’s most powerful competitor is not another similar ...

Posted by Bob Apollo, Apr 30, 2018

I recently shared my thoughts about applying Simon Sinek’s “Start With Why” concept (also known as The Golden Circle) to the ...

Posted by Bob Apollo, Apr 26, 2018

In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been ...