--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Start With Why description: "Start With Why | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Start With Why ### [B2B Sales: Contrast Drives Change](https://www.inflexion-point.com/blog/b2b-sales-contrast-drives-change) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jul 25, 2018** Many analysts claim - and many sales people would agree - that today’s most powerful competitor is not another similar ... ### [Shaping our customer's "why"...](https://www.inflexion-point.com/blog/shaping-our-customers-why-simon-sinek-b2b-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 30, 2018** I recently shared my thoughts about applying Simon Sinek’s “Start With Why” concept (also known as The Golden Circle) to the ... ### [Starting with “Why”](https://www.inflexion-point.com/blog/starting-with-why-simon-sinek-b2b-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 26, 2018** In September 2009, Simon Sinek took the stage at a TEDx event and delivered an 18-minute presentation that has now been ... [![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/) Subscribe Categories - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification) - [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting) - [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights) - [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement) - [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone) - [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) - [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)