The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Nov 07, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ...

Posted by Bob Apollo, Apr 27, 2020

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is ...

Posted by Bob Apollo, Sep 22, 2016

Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...

Posted by Bob Apollo, Apr 29, 2016

Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these ...

Posted by Bob Apollo, May 26, 2015

There’s a reasonable case to be made that the most important moment in the management of any successful sales opportunity is ...

Posted by Bob Apollo, Apr 28, 2015

The problem with slavishly following “best practice” is that it’s almost always what the really smart people (and ...

Posted by Bob Apollo, Apr 14, 2015

The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...

Posted by Bob Apollo, Jan 27, 2015

Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points ...

Posted by Bob Apollo, Nov 14, 2013

Market segmentation is one of the most powerful tools in the B2B sales and marketing toolbox. If done well, it can ...

Posted by Bob Apollo, Jun 06, 2013

Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from ...

Blog Category // Intelligent Targeting