Blog Category // Pain

Understanding the critical difference between "Need To" and "Must Do"

Posted by Bob Apollo, Apr 06, 2016

In pretty much every conversation I've been having recently with CEOs and sales leaders the subject turns - sooner or later ...

Do you really understand your prospect’s pain?

Posted by Bob Apollo, Mar 03, 2016

For many of your potential prospects, most of the time, sticking with the status quo is usually the comfortable choice. It’s ...