Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable.
Now, if you’re still at the pre-revenue stage, your revenue projections have no way of being validated - although they will have hopefully been based on something more substantial than what a prominent investor once colourfully described to me as “rectal research” ;-)
But as soon as your organisation has reached that all important post-startup growth stage and before you start looking for that next wave of expansion capital, you had better start managing by the numbers…
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