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Blog Category // Sales + Marketing Alignment
What we’ve got here is failure to differentiate…
Posted by
Bob Apollo
,
Sep 13, 2016
Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...
Organisations have personas too!
Posted by
Bob Apollo
,
Apr 14, 2015
The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...
Why 100*1% is infinitely more valuable than 1*100%
Posted by
Bob Apollo
,
Nov 19, 2014
The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...
Sales and Marketing alignment - necessary but not sufficient
Posted by
Bob Apollo
,
Oct 30, 2014
Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales ...
Lessons from JFK’s inaugural about sales and marketing messaging
Posted by
Bob Apollo
,
Jul 11, 2014
On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda ...
Aberdeen Group makes compelling case for sales and marketing alignment
Posted by
Bob Apollo
,
Apr 09, 2014
“Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...
CSO Insights prove that lead scoring improves revenue performance
Posted by
Bob Apollo
,
Jun 19, 2013
One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...
How can B2B sales + marketing work more effectively together?
Posted by
Bob Apollo
,
Jun 10, 2013
I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...
7 Prescriptions for Aligning B2B Marketing, Selling and Buying
Posted by
Bob Apollo
,
Jun 04, 2013
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...
Connecting the Buyer's Journey, Your Pipeline and Your Revenue Goals
Posted by
Bob Apollo
,
May 17, 2013
The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...
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Complex Sales (369)
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Sales + Marketing Alignment (31)
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