The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Sep 13, 2016

Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...

Posted by Bob Apollo, Apr 14, 2015

The idea of buyer personas seems to be sweeping the world of B2B marketing - another example of a business-to-consumer ...

Posted by Bob Apollo, Nov 19, 2014

The numerically gifted amongst you might be scratching your heads at this point. At face value, one hundred times one ...

Posted by Bob Apollo, Oct 30, 2014

Most CEOs would like to see their sales and marketing teams working more effectively together. Many have “improving sales ...

Posted by Bob Apollo, Jul 11, 2014

On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda ...

Posted by Bob Apollo, Apr 09, 2014

“Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...

Posted by Bob Apollo, Jun 19, 2013

One of the most common sources of friction between poorly aligned sales and marketing organisations is sales’ perception ...

Posted by Bob Apollo, Jun 10, 2013

I recently suggested that marketing needs to "fieldsource" more ideas from sales. The message obviously struck a chord, ...

Posted by Bob Apollo, Jun 04, 2013

The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening ...

Posted by Bob Apollo, May 17, 2013

The changing shape of the buyer's journey has introduced a raft of new issues for sales leaders who are trying to manage ...

Blog Category // Sales + Marketing Alignment