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Blog Category // Situational Selling
The most important thing a proposal needs to sell
Posted by
Bob Apollo
,
Oct 10, 2019
When your salespeople submit a proposal, it should always represent the natural culmination of a series of value creating ...
Selling against the status quo
Posted by
Bob Apollo
,
Oct 08, 2019
You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying ...
Helping your customer make sense of complexity
Posted by
Bob Apollo
,
Sep 03, 2019
Making a buying decision has never been more complicated. Your customers have access to an overwhelming amount of ...
Why are so many CRM implementations still failing?
Posted by
Bob Apollo
,
Jul 24, 2019
According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to ...
How likely is your customer to take action?
Posted by
Bob Apollo
,
Jul 08, 2019
One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably ...
Spotlight on Sandler
Posted by
Bob Apollo
,
Jul 05, 2019
I’ve been commissioned by the International Journal of Sales Transformation to write a series of articles comparing and ...
How does your CRM manage different opportunity types?
Posted by
Bob Apollo
,
Jul 02, 2019
[This article was updated on 9-Jul-2019 to include the renewal opportunity type] Why do so many CRM implementations behave ...
Up-front agreements: the key to having productive customer conversations
Posted by
Bob Apollo
,
Jun 18, 2019
Business executives often report that they look back on the initial conversations they have with sales people and regard ...
Stop striving for sales perfection!
Posted by
Bob Apollo
,
Jun 10, 2019
Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ...
Podcast: The Art, Science + Engineering of Sales Management
Posted by
Bob Apollo
,
May 23, 2019
I recently recorded a wide-ranging conversation about the art, science and engineering of sales management with Michael Webb ...
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Complex Sales (369)
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