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    Blog Category // Situational Selling

    The most important thing a proposal needs to sell

    When your salespeople submit a proposal, it should always represent the natural culmination of a series of value creating ...

    Selling against the status quo

    You’re probably all too well aware of the statistic that the majority of apparently well-qualified complex B2B buying ...

    Helping your customer make sense of complexity

    Making a buying decision has never been more complicated. Your customers have access to an overwhelming amount of ...

    Why are so many CRM implementations still failing?

    According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to ...

    How likely is your customer to take action?

    One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably ...

    Spotlight on Sandler

    I’ve been commissioned by the International Journal of Sales Transformation to write a series of articles comparing and ...

    How does your CRM manage different opportunity types?

    [This article was updated on 9-Jul-2019 to include the renewal opportunity type] Why do so many CRM implementations behave ...

    Up-front agreements: the key to having productive customer conversations

    Business executives often report that they look back on the initial conversations they have with sales people and regard ...

    Stop striving for sales perfection!

    Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ...

    Podcast: The Art, Science + Engineering of Sales Management

    I recently recorded a wide-ranging conversation about the art, science and engineering of sales management with Michael Webb ...