--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Membrain description: "Membrain | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Membrain ### [Exploring the Art and Science of Complex Sales](https://www.inflexion-point.com/blog/exploring-the-art-and-science-of-complex-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **May 30, 2023** I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ... ### [The key issues for B2B sales leaders in 2021](https://www.inflexion-point.com/blog/the-key-issues-for-b2b-sales-leaders-in-2021) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Feb 26, 2021** I was very pleased to be invited by the International Journal of Sales Transformation to contribute an article to their ... ### [STOP Killing Deals! (book review)](https://www.inflexion-point.com/blog/stop-killing-deals-book-review) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Mar 31, 2020** Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and ... ### [Why are so many CRM implementations still failing?](https://www.inflexion-point.com/blog/why-are-so-many-crm-implementations-still-failing) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jul 24, 2019** According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to ... ### [Video: 3 Key Sales Questions Every CEO Should be Able to Answer](https://www.inflexion-point.com/blog/video-3-key-questions-every-ceo-should-be-able-to-answer) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 27, 2019** George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B ... ### [Is this the most counterproductive sales metric?](https://www.inflexion-point.com/blog/is-this-the-most-counterproductive-sales-metric) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 05, 2018** If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. ... ### [Situational awareness - a critical factor in B2B sales](https://www.inflexion-point.com/blog/situational-awareness-b2b-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 30, 2018** As regular readers will know, I’ve been a long-standing advocate of establishing repeatable sales processes, but please bear ... ### [Why we chose to partner with Membrain](https://www.inflexion-point.com/blog/why-we-chose-to-partner-with-membrain) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 05, 2017** Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into ... [![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/) Subscribe Categories - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification) - [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting) - [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights) - [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement) - [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone) - [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) - [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)