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    Blog Category // Membrain

    Exploring the Art and Science of Complex Sales

    I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...

    The key issues for B2B sales leaders in 2021

    I was very pleased to be invited by the International Journal of Sales Transformation to contribute an article to their ...

    STOP Killing Deals! (book review)

    Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and ...

    Why are so many CRM implementations still failing?

    According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to ...

    Video: 3 Key Sales Questions Every CEO Should be Able to Answer

    George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B ...

    Is this the most counterproductive sales metric?

    If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. ...

    Situational awareness - a critical factor in B2B sales

    As regular readers will know, I’ve been a long-standing advocate of establishing repeatable sales processes, but please bear ...

    Why we chose to partner with Membrain

    Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into ...