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Blog Category // Membrain
Exploring the Art and Science of Complex Sales
Posted by
Bob Apollo
,
May 30, 2023
I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...
The key issues for B2B sales leaders in 2021
Posted by
Bob Apollo
,
Feb 26, 2021
I was very pleased to be invited by the International Journal of Sales Transformation to contribute an article to their ...
STOP Killing Deals! (book review)
Posted by
Bob Apollo
,
Mar 31, 2020
Companies around the world are collectively spending billions of dollars/pounds/euros each year on sales training and ...
Why are so many CRM implementations still failing?
Posted by
Bob Apollo
,
Jul 24, 2019
According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to ...
Video: 3 Key Sales Questions Every CEO Should be Able to Answer
Posted by
Bob Apollo
,
Jun 27, 2019
George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B ...
Is this the most counterproductive sales metric?
Posted by
Bob Apollo
,
Jun 05, 2018
If we’re driven by data and interested in statistics, there are a wide range of sales metrics we can choose to monitor. ...
Situational awareness - a critical factor in B2B sales
Posted by
Bob Apollo
,
Jan 30, 2018
As regular readers will know, I’ve been a long-standing advocate of establishing repeatable sales processes, but please bear ...
Why we chose to partner with Membrain
Posted by
Bob Apollo
,
Jun 05, 2017
Inflexion-Point has just announced a partnership with Membrain to incorporate our Value Selling System® methodology into ...
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Categories
Complex Sales (369)
B2B Marketing (199)
B2B Buying Process (118)
Value Selling System (115)
Scalable Systems (88)
Outcome-Centric Selling (85)
Thought Leaders (75)
Revenue Management (59)
Intelligent Targeting (36)
CSO Insights (32)
Opportunity Qualification (31)
Sales + Marketing Alignment (31)
Sales Enablement (31)
Selling in the Breakthrough Zone (31)
CRM (24)