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The Inflexion-Point Blog: VALUE SELLING STRATEGIES

Spotlight on Strategic Selling

Posted by Bob Apollo on Thu 12-Sep-2019

In this, the second of my series of articles for the International Journal of Sales Transformation on today’s leading sales methodologies, I want to turn to another long-established approach - Strategic Selling® from the Miller Heiman Group.

Their Strategic Selling methodology is particularly effective in complex B2B sales environments with large decision-making groups and often lengthy and convoluted buying decision journeys. It helps sales people to break down complex situations into manageable components, and to focus on developing mutually beneficial relationships with their clients.

It would take more than a short article to do full justice to the methodology - so I’m going to selectively highlight a few of the concepts that have proven to be particularly useful over the years. Many of them - although they might have appeared to be revolutionary when first introduced - have become now recognised as mainstream thinking...

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A fresh perspective on the Challenger Sale research

Posted by Bob Apollo on Wed 21-Aug-2019

First published in 2011, “The Challenger Sale” must be one of the most widely-read sales books of the past decade, and with good reason. Together with its successor “The Challenger Customer” (which I believe is an even more influential book), it served to introduce powerful new perspectives about today’s increasingly complex B2B sales environment.

The books included a lot of thought-provoking original research - including the widely misinterpreted idea that, on average, the typical B2B buying process is 57% complete before the average customer is ready to talk to a salesperson. The reality, of course, is that the actual figure varies significantly depending on (amongst other things) whether the customer is involved in a familiar or unfamiliar purchase.

But that wasn’t the only data point or - in my opinion - the most important insight, and in a recent webinar the Challenger® team shared some of their latest research into B2B buying motivations. I think you’ll find the conclusions fascinating...

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Spotlight on Sandler

Posted by Bob Apollo on Fri 5-Jul-2019

I’ve been commissioned by the International Journal of Sales Transformation to write a series of articles comparing and contrasting today’s most popular sales methodologies, and I plan to share them with you as they are published.

In my first article I turn the spotlight onto Sandler Selling. Introduced by David Sandler in 1967 as an antidote to conventional product-centric, hard-selling tactics, the approach aims to achieve a more equitable balance of power between the buyer and the seller.

By emphasising rapport-building and empathy, and by focusing on the prospective customer’s pains, rather than the vendor’s solutions, Sandler’s methodology seeks to establish the foundation for honest dialogue between the buyer and the seller...

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