Blog Category // Sales Methodologies

Posted by Bob Apollo, Feb 04, 2026

Not all complex B2B purchases are created equal. Yet many B2B sales organisations treat every opportunity the same way, ...

Posted by Bob Apollo, Sep 12, 2019

In this, the second of my series of articles for the International Journal of Sales Transformation on today’s leading sales ...

Posted by Bob Apollo, Aug 21, 2019

First published in 2011, “The Challenger Sale” must be one of the most widely-read sales books of the past decade, and with ...

Posted by Bob Apollo, Jul 05, 2019

I’ve been commissioned by the International Journal of Sales Transformation to write a series of articles comparing and ...