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Blog Category // Qualifying
Business Case is More Important Than Budget
Posted by
Bob Apollo
,
Aug 25, 2025
In sales organizations that still use BANT as their primary qualification framework, salespeople are encouraged to primarily ...
No Fit, No Deal: Why ICP Fit Must be the First Thing You Qualify in Complex B2B Sales
Posted by
Bob Apollo
,
Jun 27, 2025
By their very nature, high-value complex B2B sales typically involve multiple stakeholders, lengthy and frequently ...
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