--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Targeting the Right Opportunities description: "Targeting the Right Opportunities | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Targeting the Right Opportunities ### [Which accounts have the greatest growth potential?](https://www.inflexion-point.com/blog/which-accounts-have-the-greatest-growth-potential) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 07, 2023** This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ... ### [Reprioritising your target accounts](https://www.inflexion-point.com/blog/reprioritising-your-target-accounts) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 27, 2020** Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is ... ### [Who are your ideal customers?](https://www.inflexion-point.com/blog/who-are-your-ideal-customers) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 09, 2019** Most sales organisations - and most of the sales people who work for them - are capable of describing their target market in ... ### [Targeting your most valuable sales opportunities](https://www.inflexion-point.com/blog/targeting-your-most-valuable-sales-opportunities) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Sep 27, 2018** Many B2B sales and marketing organisations have an unfortunate habit of wasting huge amounts of time and energy pursuing ... ### [14 critical activities every sales person needs to master](https://www.inflexion-point.com/blog/14-critical-activities-every-sales-person-needs-to-master) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 27, 2018** Whenever we attempt break down the key success factors in managing complex B2B sales opportunities, it soon becomes apparent ... ### [Latest Guide: Identifying Your Ideal Customers](https://www.inflexion-point.com/blog/latest-guide-identifying-your-ideal-customer-profiles) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Oct 25, 2016** If your organisation is primarily involved in high-value, complex and lengthy B2B sales cycles, you don't need me to tell ... [![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/) Subscribe Categories - [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales) - [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing) - [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process) - [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system) - [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling) - [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems) - [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders) - [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management) - [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification) - [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting) - [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights) - [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement) - [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone) - [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment) - [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)