Blog Category // Targeting the Right Opportunities

Posted by Bob Apollo, Nov 07, 2023

This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ...

Posted by Bob Apollo, Apr 27, 2020

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is ...

Posted by Bob Apollo, Aug 09, 2019

Most sales organisations - and most of the sales people who work for them - are capable of describing their target market in ...

Posted by Bob Apollo, Sep 27, 2018

Many B2B sales and marketing organisations have an unfortunate habit of wasting huge amounts of time and energy pursuing ...

Posted by Bob Apollo, Jun 27, 2018

Whenever we attempt break down the key success factors in managing complex B2B sales opportunities, it soon becomes apparent ...

Posted by Bob Apollo, Oct 25, 2016

If your organisation is primarily involved in high-value, complex and lengthy B2B sales cycles, you don't need me to tell ...