The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, May 08, 2025

I imagine most of us have probably heard the term “value proposition”. It’s widely used in B2C marketing. But how does the ...

Posted by Bob Apollo, May 06, 2025

In the high-pressure world of complex B2B sales, frontline sales managers often find themselves pulled in multiple ...

Posted by Bob Apollo, Mar 28, 2025

There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up ...

Posted by Bob Apollo, Mar 26, 2025

Confidence. It's a quality most of us associate with successful salespeople. A confident presence, a persuasive tone, a ...

Posted by Bob Apollo, Mar 06, 2025

You might hope that your prospects need to buy your so-called “solutions”. But what they really want to do is to fix an ...

Posted by Bob Apollo, Feb 26, 2025

It’s falsely comforting to think of selling as a process in which one step follows logically after another - but this ...

Posted by Bob Apollo, Feb 05, 2025

This article was first published in the February 2025 edition of Top Sales Magazine (link below). It’s hard to avoid the ...

Posted by Bob Apollo, Jan 08, 2025

This article was originally published in the January 2025 edition of Top Sales Magazine (link below). Traditional wisdom ...

Posted by Bob Apollo, Dec 04, 2024

This article originally appeared in Top Sales Magazine (link below). Sales playbooks have come a long way since their early ...

Posted by Bob Apollo, Oct 03, 2024

This article was first published in the October 2024 edition of Top Sales Magazine: Recruiting the right new salesperson - ...

Blog Category // Outcome-Centric Selling