--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Aberdeen Group description: "Aberdeen Group | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Aberdeen Group ### [What have you done to identify your ideal customers?](https://www.inflexion-point.com/blog/what-have-you-done-to-identify-your-ideal-customers) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jul 16, 2014** Why is it that so many B2B organisations are so unhappy with the returns on their marketing investments, with the accuracy ... ### [Aberdeen Group makes compelling case for sales and marketing alignment](https://www.inflexion-point.com/blog/aberdeen-group-makes-compelling-case-for-sales-and-marketing-alignment) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 09, 2014** “Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ... ### [Introducing the 21st Century Sales Warrior's Guide to Mobility](https://www.inflexion-point.com/Blog/bid/93894/Introducing-the-21st-Century-Sales-Warrior-s-Guide-to-Mobility) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Feb 06, 2013** I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ... ### [If Alignment is such a good thing, why is it so hard to achieve?](https://www.inflexion-point.com/Blog/bid/91437/If-Alignment-is-such-a-good-thing-why-is-it-so-hard-to-achieve) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 13, 2012** It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ... ### [Why Sales and Marketing Alignment Really, Really Matters](https://www.inflexion-point.com/Blog/bid/80213/Why-Sales-and-Marketing-Alignment-Really-Really-Matters) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 09, 2012** According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ... ### [How much Sales and Marketing effort will you waste in 2012?](https://www.inflexion-point.com/Blog/bid/77794/How-much-Sales-and-Marketing-effort-will-you-waste-in-2012) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 17, 2011** Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ... ### [Are you prepared for an Olympic sales performance in 2012?](https://www.inflexion-point.com/Blog/bid/77299/Are-you-prepared-for-an-Olympic-sales-performance-in-2012) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Nov 08, 2011** It’s November already - less than two months to go before the end of the year. I’m sure that your sales team is very focused ... ### [12 Key Initiatives that Could Accelerate Your Revenue Growth](https://www.inflexion-point.com/Blog/bid/76873/12-Key-Initiatives-that-Could-Accelerate-Your-Revenue-Growth) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Oct 31, 2011** What are the factors that separate many of today’s top-performing B2B sales and marketing organisations from the rest? ... ### [The 7 Essential Foundations of Sales and Marketing Alignment](https://www.inflexion-point.com/Blog/bid/71012/The-7-Essential-Foundations-of-Sales-and-Marketing-Alignment) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 30, 2011** The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ... ### [The Top 5 Barriers to Better Sales Forecasting](https://www.inflexion-point.com/Blog/bid/68645/The-Top-5-Barriers-to-Better-Sales-Forecasting) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 02, 2011** Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to ... 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