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    Blog Category // Aberdeen Group

    What have you done to identify your ideal customers?

    Posted by Bob Apollo, Jul 16, 2014
    Why is it that so many B2B organisations are so unhappy with the returns on their marketing investments, with the accuracy ...

    Aberdeen Group makes compelling case for sales and marketing alignment

    Posted by Bob Apollo, Apr 09, 2014
    “Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...

    Introducing the 21st Century Sales Warrior's Guide to Mobility

    Posted by Bob Apollo, Feb 06, 2013
    I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ...

    If Alignment is such a good thing, why is it so hard to achieve?

    Posted by Bob Apollo, Nov 13, 2012
    It would be hard to find anyone prepared to argue against the benefits of sales and marketing alignment. It’s a proven fact ...

    Why Sales and Marketing Alignment Really, Really Matters

    Posted by Bob Apollo, Jan 09, 2012
    According to a recent Aberdeen Group report, “alignment of marketing and sales goals is a key strategy for many ...

    How much Sales and Marketing effort will you waste in 2012?

    Posted by Bob Apollo, Nov 17, 2011
    Everything suggests that 2012 is going to be a very difficult year. Economies around the world are slashing growth ...

    Are you prepared for an Olympic sales performance in 2012?

    Posted by Bob Apollo, Nov 08, 2011
    It’s November already - less than two months to go before the end of the year. I’m sure that your sales team is very focused ...

    12 Key Initiatives that Could Accelerate Your Revenue Growth

    Posted by Bob Apollo, Oct 31, 2011
    What are the factors that separate many of today’s top-performing B2B sales and marketing organisations from the rest? ...

    The 7 Essential Foundations of Sales and Marketing Alignment

    Posted by Bob Apollo, Aug 30, 2011
    The latest research by Aberdeen Group, SiriusDecisions, CSO Insights and others suggests that organisations with ...

    The Top 5 Barriers to Better Sales Forecasting

    Posted by Bob Apollo, Aug 02, 2011
    Missing even a single sales forecast can be a painful experience for everyone involved in the process – from salesperson to ...
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