I have known Dave Brock for ages, and have always enjoyed both his insights and his company. He’s one of the most thoughtful and inspirational people in B2B sales. He recently had the brilliant idea of asking his many contacts to explain why they are so interested in in ...
In the previous article in this series on Outcome-Centric Selling® I addressed the importance of identifying and targeting ...
This article was first published in the March 2024 edition of Top Sales World Magazine There’s a clear correlation: great ...
In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting ...
This article was initially published in issue 10.1 of the International Journal of Sales Transformation. I suppose this ...
This is the first in a series of articles that explores each key building block of Outcome-Centric Selling® - and provides ...
In my last article, I suggested that our prospects aren’t really interested in our so-called “solutions” - what they really ...
“Solution” is possibly both the most over-used and the most misused word in many salespeople’s vocabulary. Hundreds of books ...
An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves ...
The Roman philosopher Cicero believed that “a room without books is like a body without a soul”, and I believe the same can ...