Blog Category // Gartner

Understanding your customer's buying decision journey

It’s falsely comforting to think of selling as a process in which one step follows logically after another - but this ...

What’s more important: our Sales Process, or our Customer’s Buying Journey?

This article was originally published in the January 2025 edition of Top Sales Magazine (link below). Traditional wisdom ...

Hiring salespeople with talent

In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the ...