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    Blog Category // Business Social Media

    Twitter loses its crown as most preferred B2B social media platform

    Posted by Bob Apollo, Apr 17, 2014
    B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key ...

    7 Sales and Marketing Resolutions for 2014

    Posted by Bob Apollo, Jan 01, 2014
    It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...

    McKinsey: What can business learn from the software industry?

    Posted by Bob Apollo, Feb 12, 2013
    In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons ...

    B2B Social Media requires a team effort between marketing and sales

    Posted by Bob Apollo, Feb 01, 2013
    Surveys of B2B marketing budgets consistently show that a higher percentage of marketing resources are being invested in ...

    The Harvard Business Review explores what makes a great tweet

    Posted by Bob Apollo, Jun 21, 2012
    Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and ...

    Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…

    Posted by Bob Apollo, Aug 22, 2011
    I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ...

    Hubspot and Salesforce Showcase The B2B Social Revolution

    Posted by Bob Apollo, Aug 10, 2011
    I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ...

    B2B Marketing: Time to Bring the Digital + Physical Worlds Together?

    Posted by Bob Apollo, Jul 28, 2011
    If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ...

    Why Less Than 1 in 5 CRM Systems Actually Increase Revenues

    Posted by Bob Apollo, Jun 23, 2011
    Why have so many companies invested in CRM systems? According to the latest data from CSO Insights, the overriding goal for ...

    The Significance of the LinkedIn IPO

    Posted by Bob Apollo, May 22, 2011
    LinkedIn (NYSE: LNKD) went public on Thursday, amidst echoes of dot.com booms and busts from years gone by. The stock was ...
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