--- title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Business Social Media description: "Business Social Media | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners" --- This is a search field with an autosuggest feature attached. - There are no suggestions because the search field is empty. # Blog Category // Business Social Media ### [Twitter loses its crown as most preferred B2B social media platform](https://www.inflexion-point.com/blog/twitter-loses-its-crown-as-the-most-used-b2b-social-media-platform) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Apr 17, 2014** B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key ... ### [7 Sales and Marketing Resolutions for 2014](https://www.inflexion-point.com/Blog/bid/103406/7-Sales-and-Marketing-Resolutions-for-2014) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 01, 2014** It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ... ### [McKinsey: What can business learn from the software industry?](https://www.inflexion-point.com/Blog/bid/94107/McKinsey-What-can-business-learn-from-the-software-industry) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Feb 12, 2013** In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons ... ### [B2B Social Media requires a team effort between marketing and sales](https://www.inflexion-point.com/Blog/bid/93676/B2B-Social-Media-requires-a-team-effort-between-marketing-and-sales) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Feb 01, 2013** Surveys of B2B marketing budgets consistently show that a higher percentage of marketing resources are being invested in ... ### [The Harvard Business Review explores what makes a great tweet](https://www.inflexion-point.com/Blog/bid/86370/The-Harvard-Business-Review-explores-what-makes-a-great-tweet) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 21, 2012** Twitter is a runaway success, with more than half-a-billion registered users, and a community that spans both business and ... ### [Since You Are A Person I Trust, I Wanted to Invite You To Join My Network on LinkedIn…](https://www.inflexion-point.com/Blog/bid/70633/Since-You-Are-A-Person-I-Trust-I-Wanted-to-Invite-You-To-Join-My-Network-on-LinkedIn) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 22, 2011** I joined LinkedIn on 23rd August 2004, so tomorrow marks my 7th anniversary. As an early adopter, I’ve seen tremendous ... ### [Hubspot and Salesforce Showcase The B2B Social Revolution](https://www.inflexion-point.com/Blog/bid/69442/Hubspot-and-Salesforce-Showcase-The-B2B-Social-Revolution) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Aug 10, 2011** I attended a fascinating webinar on Monday on The Social Revolution: Connecting With Today’s Customer given by George Hu ... ### [B2B Marketing: Time to Bring the Digital + Physical Worlds Together?](https://www.inflexion-point.com/Blog/bid/68084/B2B-Marketing-Time-to-Bring-the-Digital-Physical-Worlds-Together) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jul 28, 2011** If you were to listen to the siren songs of the social media charlatans, you might think that conventional B2B marketing ... ### [Why Less Than 1 in 5 CRM Systems Actually Increase Revenues](https://www.inflexion-point.com/Blog/bid/64117/Why-Less-Than-1-in-5-CRM-Systems-Actually-Increase-Revenues) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 23, 2011** Why have so many companies invested in CRM systems? According to the latest data from CSO Insights, the overriding goal for ... ### [The Significance of the LinkedIn IPO](https://www.inflexion-point.com/Blog/bid/62378/The-Significance-of-the-LinkedIn-IPO) Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **May 22, 2011** LinkedIn (NYSE: LNKD) went public on Thursday, amidst echoes of dot.com booms and busts from years gone by. The stock was ... 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