Blog Category // Buyer-Centric Selling

Posted by Bob Apollo, Sep 24, 2020

Frontline sales managers - the people from whom individual members of the sales organisation take their day-to-day direction ...

Posted by Bob Apollo, Nov 27, 2018

This is a subject I’ve referred to before, but an excellent article by Don Mulhern has prompted me to promote a concept that ...

Posted by Bob Apollo, Sep 10, 2015

I’m very grateful to Bob Thompson of CustomerThink for hosting a very stimulating round table with a group of the UK’s ...