An Introduction to Outcome-Centric Selling

THE HOME OF OUTCOME-CENTRIC SELLING

Sales Enablement - a case of promise unfulfilled?

Posted by Bob Apollo on Fri 1-May-2020

As far as the state of sales enablement is concerned, I think it's fair to say (and I hope that sales enablement professionals won't mind me saying this) that many observers feel that it's largely been a case of promise unfulfilled.

So I hope you'll enjoy hearing what Scott Santucci, Skip Miller, Steve Crepeau and I had to say on the subject as we got together for a recent "Inside Sales Enablement" podcast to explore what the function now needs to do if it is to achieve its full potential...

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