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Blog Category // Thought Leaders
What are you reading for?
Posted by
Bob Apollo
,
Jul 18, 2014
There’s a very funny Bill Hicks sketch set in an American diner in which the gum-chewing waitress approaches him, leans over ...
Why the Sales and Marketing conversation should never be about you
Posted by
Bob Apollo
,
Mar 18, 2014
I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...
Don Draper and the new sales 101
Posted by
Bob Apollo
,
Mar 06, 2014
If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...
Why B2B Marketing in 2014 must be about Content + Context + Conversation
Posted by
Bob Apollo
,
Jan 09, 2014
First, a tip of the hat to David Meerman Scott and Doug Kessler for inspiring some of the ideas in this blog. In Isaac ...
7 Sales and Marketing Resolutions for 2014
Posted by
Bob Apollo
,
Jan 01, 2014
It’s that time of the year again. The start of a new calendar year often coincides with the start of a new financial year, ...
Why we all need to start with “why” - Simon Sinek’s TED Talk revisited
Posted by
Bob Apollo
,
Nov 03, 2013
Kudos to the folks at HubSpot for analysing just what makes Simon Sinek’s awe-inspiring TED Talk on “Inspiring Action” so ...
A new definition for SaaS: “Sellotape assisted asset Sale” ;-)
Posted by
Bob Apollo
,
Jun 20, 2013
I attended the always-excellent Megabuyte Forum event in London today (if you’re a C-level executive in a UK-based ...
Why it’s time we stopped "weeing" over our prospects
Posted by
Bob Apollo
,
Feb 26, 2013
At an intellectual level, it’s easy to accept that our prospects are far more interested in addressing their issues than ...
Should B2B marketing be employing more scientists than artists?
Posted by
Bob Apollo
,
Feb 21, 2013
That’s the question implied by one of IDC’s recently published “Top 10 predictions for 2013”. Driven by a number of profound ...
Introducing the 21st Century Sales Warrior's Guide to Mobility
Posted by
Bob Apollo
,
Feb 06, 2013
I’ve been involved in some way or another in helping companies to mobilise their workforces for the past 15 years, and ...
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