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Blog Category // Ideal Customer Profiles
No Fit, No Deal: Why ICP Fit Must be the First Thing You Qualify in Complex B2B Sales
Posted by
Bob Apollo
,
Jun 27, 2025
By their very nature, high-value complex B2B sales typically involve multiple stakeholders, lengthy and frequently ...
Profiling Your Ideal Customers
Posted by
Bob Apollo
,
Mar 04, 2024
In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting ...
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