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    Blog Category // Sales Training

    If you’re not going to coach your salespeople, don’t bother training them

    Posted by Bob Apollo, Sep 04, 2024
    This article was first published in the September 2024 issue of Top Sales Magazine ... Numerous studies have shown that ...

    There’s no point in teaching salespeople technique without also teaching them how to think

    Posted by Bob Apollo, Dec 11, 2023
    An earlier version of this article was initially published on LinkedIn. Most traditional sales training primarily involves ...

    Is your sales training a "body without a soul"?

    Posted by Bob Apollo, Dec 06, 2023
    The Roman philosopher Cicero believed that “a room without books is like a body without a soul”, and I believe the same can ...
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