The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Dec 05, 2019

Whenever your customer sees little meaningful difference between their current situation and their future potential, they ...

Posted by Bob Apollo, Nov 05, 2019

An earlier version of this article was first published in the November 2019 edition of Top Sales Magazine. Every sales ...

Posted by Bob Apollo, Oct 21, 2019

Corporate Visions recently hosted a webinar on how to gain access to business executives. Their findings were based on a ...

Posted by Bob Apollo, Jan 25, 2017

Selling has the potential to be an incredibly wasteful exercise. The vast majority of cold calls fail to establish any ...

Posted by Bob Apollo, Oct 08, 2015

It’s probably the most commonly proposed response to price pressures and commoditisation: if we’re not prepared to cut our ...

Posted by Bob Apollo, Jul 16, 2015

Note: this article originally appeared in the International Journal of Sales Transformation under the title 'Competing ...

Posted by Bob Apollo, May 14, 2015

In survey after survey, the average sales person’s inability to effectively communicate the value of their offering has been ...

Posted by Bob Apollo, Apr 28, 2015

The problem with slavishly following “best practice” is that it’s almost always what the really smart people (and ...

Posted by Bob Apollo, Oct 07, 2014

Technology-based businesses, with a few notable exceptions, have an unfortunate and self-limiting habit of selling on ...

Posted by Bob Apollo, Jun 03, 2014

What sets your organisation apart from all the other companies that are competing for your prospect's attention and - ...

Blog Category // Unique Value Position