Blog Category // Recruiting Sales People

Posted by Bob Apollo, Nov 22, 2025

You've invested in training. Your team is (or should be) familiar with SPIN+Cycle questioning frameworks, MEDDPICC+ ...

Posted by Bob Apollo, Feb 13, 2020

In his widely acclaimed Good to Great, Jim Collins shows that lastingly great organisations pay particular attention to not ...

Posted by Bob Apollo, Jun 20, 2019

I recently recorded a second wide-ranging podcast on the foundations of sales effectiveness with Michael Webb of Sales ...

Posted by Bob Apollo, Oct 11, 2016

When it comes to political elections, we’re often faced with imperfect choices. But we can’t defer our decision. We have to ...