Blog Category // Sell the Difference

Posted by Bob Apollo, Oct 17, 2017

If you’re involved in complex, lengthy and high-value B2B sales environments, you can’t afford to regard opportunity ...

Posted by Bob Apollo, Oct 11, 2017

Whenever a potential client tells me that they believe their sales people have a “closing” problem, I can be pretty ...

Posted by Bob Apollo, Oct 05, 2017

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the ...

Posted by Bob Apollo, Oct 03, 2017

Today’s B2B buyers are wrestling with potentially risky decisions and often-confusing options. We shouldn’t be surprised if ...