Blog Category // Neil Rackham

Posted by Bob Apollo, Jan 18, 2018

Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ...

Posted by Bob Apollo, Jan 16, 2018

Like many people of my generation, I was brought up on SPIN® Selling. It’s a little chastening to reflect on the fact that ...

Posted by Bob Apollo, Jun 16, 2016

The recent Association of Professional Sales conference in London brought together over 500 delegates with a single shared ...