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    Blog Category // Neil Rackham

    Harnessing the power of hindsight...

    Posted by Bob Apollo, Jan 18, 2018
    Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ...

    Creating a new axis for SPIN® Selling

    Posted by Bob Apollo, Jan 16, 2018
    Like many people of my generation, I was brought up on SPIN® Selling. It’s a little chastening to reflect on the fact that ...

    Neil Rackham reveals the changing face of selling (and updates "SPIN")

    Posted by Bob Apollo, Jun 16, 2016
    The recent Association of Professional Sales conference in London brought together over 500 delegates with a single shared ...
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