---
title: The Outcome-Centric Selling® Blog - from Inflexion-Point | Neil Rackham
description: "Neil Rackham | The Outcome-Centric Selling® Blog: from Bob Apollo of Inflexion-Point Strategy Partners"
---

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# Blog Category // Neil Rackham

<https://www.inflexion-point.com/blog/hindsight-in-complex-b2b-sales>

### [Harnessing the power of hindsight...](https://www.inflexion-point.com/blog/hindsight-in-complex-b2b-sales)

Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 18, 2018** 

 Sales opportunities can go so wrong in so many different ways. Sometimes, they go wrong due to events or circumstances that ...

<https://www.inflexion-point.com/blog/creating-a-new-axis-for-spin-selling>

### [Creating a new axis for SPIN® Selling](https://www.inflexion-point.com/blog/creating-a-new-axis-for-spin-selling)

Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jan 16, 2018** 

 Like many people of my generation, I was brought up on SPIN® Selling. It’s a little chastening to reflect on the fact that ...

<https://www.inflexion-point.com/blog/neil-rackham-reveals-the-changing-face-of-selling-and-updates-spin>

### [Neil Rackham reveals the changing face of selling (and updates "SPIN")](https://www.inflexion-point.com/blog/neil-rackham-reveals-the-changing-face-of-selling-and-updates-spin)

Posted by **[Bob Apollo](https://www.inflexion-point.com/blog/author/bob-apollo),** **Jun 16, 2016** 

 The recent Association of Professional Sales conference in London brought together over 500 delegates with a single shared ...

[![Outcome-Centric Selling Academy offer](https://www.inflexion-point.com/hubfs/OCSA%20CTA%20300x300.png) ](https://inflexion-point.thinkific.com/)

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Categories

- [Complex Sales (375)](https://www.inflexion-point.com/blog/topic/complex-sales)
- [B2B Marketing (200)](https://www.inflexion-point.com/blog/topic/b2b-marketing)
- [B2B Buying Process (122)](https://www.inflexion-point.com/blog/topic/b2b-buying-process)
- [Value Selling System (114)](https://www.inflexion-point.com/blog/topic/value-selling-system)
- [Outcome-Centric Selling (100)](https://www.inflexion-point.com/blog/topic/outcome-centric-selling)
- [Scalable Systems (89)](https://www.inflexion-point.com/blog/topic/scalable-systems)
- [Thought Leaders (75)](https://www.inflexion-point.com/blog/topic/thought-leaders)
- [Revenue Management (59)](https://www.inflexion-point.com/blog/topic/revenue-management)
- [Opportunity Qualification (36)](https://www.inflexion-point.com/blog/topic/opportunity-qualification)
- [Intelligent Targeting (35)](https://www.inflexion-point.com/blog/topic/intelligent-targeting)
- [CSO Insights (32)](https://www.inflexion-point.com/blog/topic/cso-insights)
- [Sales Enablement (31)](https://www.inflexion-point.com/blog/topic/sales-enablement)
- [Selling in the Breakthrough Zone (31)](https://www.inflexion-point.com/blog/topic/selling-in-the-breakthrough-zone)
- [Sales + Marketing Alignment (30)](https://www.inflexion-point.com/blog/topic/sales-marketing-alignment)
- [CRM (24)](https://www.inflexion-point.com/blog/topic/crm)