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Blog Category // Complex Sales
The Future of Sales Playbooks
Posted by
Bob Apollo
,
Dec 04, 2024
This article originally appeared in Top Sales Magazine (link below). Sales playbooks have come a long way since their early ...
Sales Managers and Leaders: are you 100% happy with the hires you have made in the past 12 months?
Posted by
Bob Apollo
,
Nov 18, 2024
Finding and recruiting good people into any position is hard. Hiring consistently great salespeople is particularly ...
Exploring the Art and Science of Complex Sales
Posted by
Bob Apollo
,
May 30, 2023
I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...
Hiring salespeople with talent
Posted by
Bob Apollo
,
Nov 24, 2022
In my last article, I shared Gartner’s findings about the current war for talent. In this article - first published in the ...
Sales people need to act like personal trainers, not bartenders
Posted by
Bob Apollo
,
Nov 04, 2019
In a recent article for the CEB, Andrew Kent posed the question “Are your reps bartenders or personal trainers?” It’s a ...
Decoding your prospect's buying decision mode
Posted by
Bob Apollo
,
Jan 23, 2018
Are your prospects Satisfied with the Status Quo, Painting by Numbers, Pursuing a Vision, Busy Going Nowhere or Searching ...
10 of the best from 2017...
Posted by
Bob Apollo
,
Dec 30, 2017
As you reflect on 2017, and as your thoughts turn to what you seek to achieve for yourself and for your organisation in ...
The Enduring Relevance of "Crossing the Chasm"
Posted by
Bob Apollo
,
Oct 26, 2017
With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to ...
Opportunity qualification is a continuous process
Posted by
Bob Apollo
,
Oct 17, 2017
If you’re involved in complex, lengthy and high-value B2B sales environments, you can’t afford to regard opportunity ...
Contrast drives change
Posted by
Bob Apollo
,
Sep 06, 2017
When you crunch the numbers, the most common outcome of even apparently well-qualified complex sales opportunities is a loss ...
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Complex Sales (371)
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