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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    How to make the second half of your sales year better than the first

    We've reached the halfway point in the sales year, and this is a particularly good time to take stock. Early indications are ...

    The science of sales forecasting: combining fact and judgement

    The failure to accurately forecast sales revenues has critically compromised the careers of many promising CEOs, Sales VPs ...

    Today is D-Day: drawing parallels with Crossing the Chasm

    70 years ago, on the 6th June 1944, the largest seaborne invasion in history assembled off the Normandy coast in the first ...

    Are You Torturing Data to Tell Lies?

    Even if, according to Wikipedia, he did not invent the phrase “lies, damned lies and statistics”, Mark Twain did much to ...

    What's YOUR Unique Value Position?

    What sets your organisation apart from all the other companies that are competing for your prospect's attention and - ...

    Gartner: "Boost your sales win rates by 50% via win-loss analysis"

    Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, ...

    Forget sales methodology wars - just pick the bits that work for you

    The authors of sales methodologies have a vested interest in positioning their approach as being distinctively different ...

    What would it take for you to give that sales conversation a “10”?

    In sales situations, it’s not unusual to come across prospects that appear at first to be largely content with the status ...

    3 Critical Sales Pipeline Metrics

    How healthy is your sales pipeline right now? And what steps are you taking to progressively improve its fitness? Just as ...

    Top sales people don’t just solve problems - they anticipate them

    The fans of conventional “solution selling” thinking would have you believe that the most effective sales people are problem ...