Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, ...
The authors of sales methodologies have a vested interest in positioning their approach as being distinctively different ...
In sales situations, it’s not unusual to come across prospects that appear at first to be largely content with the status ...
How healthy is your sales pipeline right now? And what steps are you taking to progressively improve its fitness? Just as ...
The fans of conventional “solution selling” thinking would have you believe that the most effective sales people are problem ...
Whether you’re a sales leader or CEO, holding regular sales pipeline reviews ought to offer an essential way of keeping your ...
We’re all very familiar with the idea that modern B2B buyers are increasingly well-informed and far less dependent on ...
B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key ...
One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...
One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ...
