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Unfortunately, without continuous reinforcement, most sales training programs are likely to be ignored or forgotten in a matter of weeks. That’s why we have designed our Outcome-Centric Selling® Academy to ensure that the concepts we teach are actually applied in practice on a day-to-day basis.

Successful training outcomes start with making informed decisions about what needs to be trained - that’s why we recommend that our clients evaluate their existing sales organization’s attitudes, behaviors, and competencies before embarking on a training program.

This not only ensures that the right people are trained on the right concepts, it also provides a benchmark against which the team’s individual and collective progress can be evaluated.


The Outcome-Centric Selling Academy Syllabus

The Outcome-Centric Selling Academy Syllabus includes the following courses:

  • Establishing the Foundations
  • Proactive Targeting
  • Planning to Win
  • Opportunity Qualification with IMPACCT
  • Value Creating Conversation Framework
  • Value Creating Conversational Skills
  • Stakeholder Management
  • Customer-Specific Value Propositions
  • Putting Outcome-Centric Selling into practice
  • Managing Outcome-Centric Sales Organizations

Each course is supported by simple, appropriate, customisable, sales tools that are designed to ensure that salespeople and sales managers are fully equipped to put the principles of Outcome-Centric Selling into practice on a day-to-day basis.


Test Drive These Outcome-Centric Selling Course Videos

Why not "try before you buy" by sampling these four free introductory videos from the first course in our on-line Outcome-Centric Selling® Academy?

Delivering the Training

We recognize that organizations need options, and so our Outcome-Centric Selling Academy syllabus can be delivered in multiple forms:

  • As prerecorded on-demand self-paced on-line courses via our Outcome-Centric Selling® Academy
  • As scheduled live on-line workshops
  • As scheduled live on-site workshops

Individual salespeople can sign-up for the on-demand self-paced training. Sales organizations can mix-and-match the different formats as they see fit, for example combining on-demand training with live on-line workshops to review and reinforce the key concepts as a group.

Whichever delivery method is chosen, participants will have access to the full set of relevant sales tools to enable them to put the principles they have just learned into practice.


NEW: Our Online, OnDemand Outcome-Centric Selling® Academy

Our newly-launched Online Outcome-Centric Selling® Academy offers best-practice-based self-paced training to both individual salespeople and entire sales organisations - including access to our customisable Outcome-Centric Selling® Toolkit ...

Find out More - Book a Call


Would you like to learn more about Outcome-Centric Selling®, and explore its potential in your own sales organisation? Here's how to book a call:

  1. Start by selecting a date in the panel on the right
  2. Then choose how long you want to meet for
  3. Then choose your local timezone under "what time works best"
  4. Then choose a time for our call
  5. Then provide your details

You'll receive an email confirmation by return. BTW, the system uses a 24-HOUR CLOCK - i.e., 03:00 equals 3am in your local timezone (and not 3pm).

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...I'm looking forward to our conversation!