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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    What are you reading for?

    There’s a very funny Bill Hicks sketch set in an American diner in which the gum-chewing waitress approaches him, leans over ...

    What have you done to identify your ideal customers?

    Why is it that so many B2B organisations are so unhappy with the returns on their marketing investments, with the accuracy ...

    Lessons from JFK’s inaugural about sales and marketing messaging

    On a bitterly cold winter’s day 53 years ago in January 1961, the newly elected President John F Kennedy set out his agenda ...

    How to avoid false signals from automated lead scoring

    Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing - ...

    Are your sales people merely communicating value - or creating it?

    One of the problems with creating generic “unique value propositions” is that they are just that - generic. They might be a ...

    How to make the second half of your sales year better than the first

    We've reached the halfway point in the sales year, and this is a particularly good time to take stock. Early indications are ...

    The science of sales forecasting: combining fact and judgement

    The failure to accurately forecast sales revenues has critically compromised the careers of many promising CEOs, Sales VPs ...

    Today is D-Day: drawing parallels with Crossing the Chasm

    70 years ago, on the 6th June 1944, the largest seaborne invasion in history assembled off the Normandy coast in the first ...

    Are You Torturing Data to Tell Lies?

    Even if, according to Wikipedia, he did not invent the phrase “lies, damned lies and statistics”, Mark Twain did much to ...

    What's YOUR Unique Value Position?

    What sets your organisation apart from all the other companies that are competing for your prospect's attention and - ...