Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
The Roman philosopher Cicero believed that “a room without books is like a body without a soul”, and I believe the same can ...
This blog was originally published in the November edition of Top Sales Magazine. You can find a link to their website at ...
This article was first published (as "Addressing Underperformance" in the October 2023 edition of the always excellent ...
This article was originally published in the October 23 edition of Top Sales Magazine ... Finding and winning new business ...
This article first appeared in the September edition of Top Sales Magazine ... The ability to ask the right questions, in ...
A version of article was first published in the September 2023 edition of the International Journal of Sales Transformation ...
This article was first published in the July 2023 edition of Top Sales Magazine (link below). Salespeople have traditionally ...
This article was first published in the latest edition of the International Journal of Sales Transformation under the title ...
I was delighted to be asked to contribute to Membrain’s “The Art & Science of Complex Sales Podcast” with Paul Fuller, ...
What role should sales leadership play in their organisation’s deployment of CRM? A CRM application lies at the centre of ...
