Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Salespeople are told to “get to the decision-maker.” This is, of course, sensible and obvious advice - but reality is often ...
Why your personal brand is built one conversation at a time This article was first published in Issue 11.4 of the ...
You've invested in training. Your team is (or should be) familiar with SPIN+Cycle questioning frameworks, MEDDPICC+ ...
Far too many sales organisations are still measuring what's easy to measure, rather than what actually matters. Call ...
Find out why Mutual Success Plans are far more effective than "close plans" by registering for my webinar with the Institute ...
For decades, authors of books about selling have sought to promote the perfect methodology – the idea that there is “one ...
If you (or your salespeople) are involved in complex B2B sales, then there is one particularly valuable sales tool that must ...
In sales organizations that still use BANT as their primary qualification framework, salespeople are encouraged to primarily ...
In too many sales environments, performance and productivity are largely seen as endpoints to be optimised through ...
More than two decades ago - in “Good to Great” - Jim Collins spoke about getting the right people on the bus, in the right ...
