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    Bob Apollo

    Bob Apollo
    November 19, 2023
    Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
    Articles By Bob Apollo

    3 critical questions you must ask during sales pipeline reviews

    Whether you’re a sales leader or CEO, holding regular sales pipeline reviews ought to offer an essential way of keeping your ...

    Neil Rackham: B2B buying behaviour is becoming increasingly polarised

    We’re all very familiar with the idea that modern B2B buyers are increasingly well-informed and far less dependent on ...

    Twitter loses its crown as most preferred B2B social media platform

    B2B Marketing have just published a comprehensive 60+ page survey of business social media - and one of their key ...

    Crossing the Chasm - moving up through the gears

    One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...

    Neil Rackham really wanted us all to be SPIV sales people

    One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ...

    Aberdeen Group makes compelling case for sales and marketing alignment

    “Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...

    Why onboarding is so critical to successful B2B sales recruiting

    Other than making sure you recruit the right people in the first place, how you go about on-boarding new sales people makes ...

    Why the Sales and Marketing conversation should never be about you

    I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...

    Don Draper and the new sales 101

    If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...

    Amazon’s shamefully shoddy strategy

    Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the ...