Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
One of a series of articles celebrating the lasting impact of “Crossing the Chasm” It’s more than 20 years since Geoffrey ...
One of a series of articles celebrating the continuing relevance of SPIN Selling I had the chance to listen to Neil Rackham, ...
“Improving sales and marketing alignment” has been close to the top of CEO priority lists for years - and with good reason. ...
Other than making sure you recruit the right people in the first place, how you go about on-boarding new sales people makes ...
I was delighted to be asked by the founders of the admirably named Witty Parrot to contribute to their collection of 25 ...
If you ever questioned whether marketers could teach sales people anything about selling, I urge you to watch one of my ...
Over the years, I’ve found much to admire about Amazon. They have generally made it easy for me to buy from them, and on the ...
What is the primary role of B2B marketing in today’s business environment? It’s certainly no longer just about the ...
When Geoffrey Moore’s “Crossing the Chasm” first appeared 20 years ago it became an instant hit and an inspiration to ...
There’s abundant evidence to prove that today’s internet-savvy customers are much better informed and far more empowered ...
