Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
You’ve been invited to a friend’s long-anticipated party. But something delays you along the way, and you arrive late - long ...
One of the critical questions that every expansion-phase B2B focused company needs to consider is “what’s the most ...
What happens if you’re competing against a much less advanced solution from a company with a much better established ...
Regular readers will recall that I am no great fan of the default approach taken by so many CRM vendors, in which individual ...
Many sales people seem to have an abiding fear of hearing the word “no”. As a result, they go to often-extraordinary lengths ...
It’s awfully hard for many sales people to resist the “itch to pitch” when they come across a prospect that seems a perfect ...
I’ve come to believe that it’s essential to separate B2B sales opportunities into two categories: in the first group (let’s ...
I hope that you enjoyed the holiday season, and are returning to work re-energised and determined to achieve some ambitious ...
It's the 22nd November, we're well into Q4 and for many organisations - and many B2B sales people - that haven't yet ...
DON'T RESPOND! Unless, of course, you have played a significant role in shaping the prospect’s requirements and the timing ...
