Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Let’s face it; today’s B2B buyers are overwhelmed by information, to the point where they often find it hard to distinguish ...
In pretty much every conversation I've been having recently with CEOs and sales leaders the subject turns - sooner or later ...
“The Challenger Sale” by Matthew Dixon and Brent Adamson has been one of the most talked-about sales books of the past ...
We all know the problem, because we all suffer from it as consumers: today’s buyers are so bombarded by apparently similar ...
Accurate sales forecasting is a particular challenge in high-value complex sales environments with lengthy sales cycles. ...
Most traditional sales methodologies have some element of “selling to power”, and that’s often associated with the C-Suite. ...
CSO Insights’ annual reports have always been a source of much inspiration, and this year is no exception. Their 2016 Sales ...
For many of your potential prospects, most of the time, sticking with the status quo is usually the comfortable choice. It’s ...
Complex B2B sales are usually characterised by lengthy, high-value buying decisions that involve multiple stakeholders and ...
Predicting close dates is one of the most challenging aspects of accurate forecasting in complex sales environments. It’s ...
