Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
It’s coming up to the end of October, and if you’re in high-value, long-decision-cycle, multiple-stakeholder enterprise ...
When organisations talk about their sales process, they are usually thinking in terms of a sequence of sales activities, ...
As regular readers will know, I’m a great fan of the principles set out in the best-selling “The Challenger Sale”. But ...
There’s no doubt that for many North American based companies, expanding into Europe is an attractive option. Sections of ...
How healthy is your sales pipeline right now? And what steps are you taking to progressively improve its fitness? Just as ...
There’s nothing more frustrating for a sales leader, a CEO or a Board of Directors than a continued inability to come up ...
I attended the UK launch event for “The Challenger Customer” yesterday (you can read my review of the book here). One of the ...
It’s probably the most commonly proposed response to price pressures and commoditisation: if we’re not prepared to cut our ...
When the Challenger Sale was published in 2011, it rapidly became one of the "must read" handbooks for B2B CEOs and sales ...
The traditional profile of a successful sales person isn’t a million light-years away from the personality of Captain James ...
