Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I recently had the privilege of interviewing Homayoun Hatami and Holger Hürtgen of McKinsey about the ground-breaking ...
I’ve been seeing a lot of attention paid recently to activity-based sales management. Put simply, it’s the principle that ...
The recent Association of Professional Sales conference in London brought together over 500 delegates with a single shared ...
No doubt we’ve all been the recipients of bad advice, and occasionally and unwittingly may have offered bad advice to ...
We all know how hard it is to accurately qualify sales opportunities. We all know how often even apparently well-qualified ...
There is some fascinating research just published in the Harvard Business Review by a group of McKinsey consultants. They ...
As we're all very well aware, complex sales are complicated. There are subject to a wide range of factors that are outside ...
B2B selling has become increasingly complex. Every sales leader today understands this, and it’s obvious we need to take ...
Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these ...
There is abundant evidence to prove that companies with an effective sales process outperform their less disciplined ...
