Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Sales consultants often make the distinction between transactional and complex sales. Transactional sales - whatever their ...
It’s falsely comforting to think of selling as a process in which one step follows logically after another. But although ...
Like a growing number of other commentators, I have come to believe that the traditional BANT (Budget, Authority, Need and ...
It surprises and shocks me how many sales organisations still regard BANT as a practical way of qualifying sales ...
The idea of a “sales process” has been around since long before I was offered my first sales role. The concept has been ...
If the conversations I’ve been having with sales leaders recently are anything to go by, our sales pipelines are full of ...
I’ve just spent a few minutes completing the annual survey from one of the world’s most widely respected sales training ...
Military leaders have long recognised the importance of planning. But they have also recognised that it is the act of ...
Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, ...
The sewer systems of of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs ...
