Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I had the chance to work with The Marketing Practice at a recent event at Worcester College Oxford and one of the ...
I recently recorded a second wide-ranging podcast on the foundations of sales effectiveness with Michael Webb of Sales ...
Business executives often report that they look back on the initial conversations they have with sales people and regard ...
Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ...
The concept of a Minimum Viable Product is common in the start-up community. It is normally regarded as an initial release ...
I recently recorded a wide-ranging conversation about the art, science and engineering of sales management with Michael Webb ...
I hope you will forgive me this rant, but in addition to allowing me to vent my frustration, I believe the story contains ...
The best sales people and the best content marketers are often great storytellers. They have the ability to craft compelling ...
As Gartner and others have frequently pointed out, B2B buying decisions are often complicated. If the problem to be solved ...
It’s a fundamental principle of value-based selling that whenever a prospective customer is unable to establish any ...
