Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
If the conversations I’ve been having with sales leaders recently are anything to go by, our sales pipelines are full of ...
I’ve just spent a few minutes completing the annual survey from one of the world’s most widely respected sales training ...
Military leaders have long recognised the importance of planning. But they have also recognised that it is the act of ...
Every established sales methodology attracts its own fan base. Some are fans of SPIN®, others Challenger®, Miller-Heiman, ...
The sewer systems of of our towns and cities are struggling to cope with a phenomenon known as the “fatberg”. These fatbergs ...
If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” ...
Account-Based Marketing (and its all-embracing cousin “Account Based Everything”) has been touted by its promoters as a ...
I’m no great fan of averages, and I’m no great fan of unsupported rules of thumb, either. Perhaps the best (or worst, ...
This is a subject I’ve referred to before, but an excellent article by Don Mulhern has prompted me to promote a concept that ...
One of the most dangerous mistakes we can make as sales people is believing that our customer – and particularly the sponsor ...
