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The Outcome-Centric Selling Blog

Video: 3 Key Sales Questions Every CEO Should be Able to Answer

Posted by Bob Apollo on Thu 27-Jun-2019

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George and Bob Video Interview on YouTubeGeorge Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B sales. His team have developed a next-generation approach to CRM that tackles the challenges and constraints that are causing more than 50% of B2B sales people to miss their quota targets.

I recently recorded a short video interview with George that covers 3 key sales questions that every CEO should be able to answer:

  • How can I be sure that I know what's really going on in our pipeline?
  • How can I assess the true leadership potential of my head of sales?
  • How can I spot the little white sales lies that sales people tell?

You can watch the full video (it's under 3 minutes) by clicking on the link below. Be sure to let me know what you think...

Can you relate to the challenges? And do my recommendations make sense? Drop me a line if you'd like to learn more about putting them into practice.


bob_apollo-online-1Bob Apollo is a Fellow of the Association of Professional Sales, a member of the Sales Enablement Society, a regular contributor to the International Journal of Sales Transformation and the Sales Experts Channel and the founder of Inflexion-Point Strategy Partners, the leading UK-based B2B value-selling experts.

Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob is now relishing his role as a pro-active advisor, coach and trainer to high-potential B2B-focused sales organisations, systematically enabling them to transform their sales effectiveness by adopting the proven principles of value-based selling.

Topics: Value Selling System, Membrain, video