The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Aug 06, 2020

Whenever a purchase is inevitable (the customer must act) your competition tends to be predictable - and it will often be ...

Posted by Bob Apollo, Jul 24, 2020

As Winston Churchill was working to establish the United Nations after World War Two, he observed that leaders should “never ...

Posted by Bob Apollo, Jul 23, 2020

I recently recorded another conversation with Andy Paul, award winning author, speaker and the host of the Sales Enablement ...

Posted by Bob Apollo, Jul 01, 2020

In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to ...

Posted by Bob Apollo, Jun 09, 2020

It’s become common for commentators to refer to the fast-evolving reality of B2B selling as the “new normal”, and I’ve often ...

Posted by Bob Apollo, May 27, 2020

I thoroughly enjoyed talking with Tom Pisello of the Evolved Selling Institute as his guest on the EVOLVERS Podcast on the ...

Posted by Bob Apollo, May 26, 2020

Most conventional sales methodologies encourage salespeople to find at least one coach inside the potential customer’s ...

Posted by Bob Apollo, May 19, 2020

Many sales methodologies - in the interest, no doubt, of selling more books and training courses - claim to have a uniquely ...

Posted by Bob Apollo, May 13, 2020

There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are ...

Posted by Bob Apollo, May 01, 2020

As far as the state of sales enablement is concerned, I think it's fair to say (and I hope that sales enablement ...

Blog Category // Outcome-Centric Selling (9)