The Outcome-Centric Selling® Blog - from Inflexion-Point

Posted by Bob Apollo, Jun 09, 2020

It’s become common for commentators to refer to the fast-evolving reality of B2B selling as the “new normal”, and I’ve often ...

Posted by Bob Apollo, May 27, 2020

I thoroughly enjoyed talking with Tom Pisello of the Evolved Selling Institute as his guest on the EVOLVERS Podcast on the ...

Posted by Bob Apollo, May 26, 2020

Most conventional sales methodologies encourage salespeople to find at least one coach inside the potential customer’s ...

Posted by Bob Apollo, May 19, 2020

Many sales methodologies - in the interest, no doubt, of selling more books and training courses - claim to have a uniquely ...

Posted by Bob Apollo, May 13, 2020

There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are ...

Posted by Bob Apollo, May 01, 2020

As far as the state of sales enablement is concerned, I think it's fair to say (and I hope that sales enablement ...

Posted by Kevin Beales - Guest Contributor, Apr 29, 2020

This article is republished with permission from an article that first appeared on the Refract website. With the world ...

Posted by Bob Apollo, Apr 27, 2020

Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is ...

Posted by Bob Apollo, Apr 22, 2020

I recently took part in a webinar with Paul Everett of The Marketing Practice - one of the UK’s most respected B2B marketing ...

Posted by Bob Apollo, Apr 02, 2020

There’s no doubt that our customers and our own sales organisations are facing challenging - many would suggest ...

Blog Category // Outcome-Centric Selling (9)