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    Why are so many CRM implementations still failing?

    Why are so many CRM implementations still failing?

    According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to find established sales organisations of any significant size without some form of CRM solution. And yet when I talk to many sales leaders about the ...

    How likely is your customer to take action?

    One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably ...

    Spotlight on Sandler

    I’ve been commissioned by the International Journal of Sales Transformation to write a series of articles comparing and ...

    How does your CRM manage different opportunity types?

    [This article was updated on 9-Jul-2019 to include the renewal opportunity type] Why do so many CRM implementations behave ...

    Video: 3 Key Sales Questions Every CEO Should be Able to Answer

    George Brontén of Membrain is one of the smartest people I know when it comes to the latest trends affecting complex B2B ...

    Video: Key Challenges Facing B2B Sales People

    I had the chance to work with The Marketing Practice at a recent event at Worcester College Oxford and one of the ...

    Podcast: The Foundations of Sales Effectiveness

    I recently recorded a second wide-ranging podcast on the foundations of sales effectiveness with Michael Webb of Sales ...

    Up-front agreements: the key to having productive customer conversations

    Business executives often report that they look back on the initial conversations they have with sales people and regard ...

    Stop striving for sales perfection!

    Given the inevitable complications and unique considerations involved in any complex sales environment, it’s hard to imagine ...

    What is your Customer’s Minimum Viable Problem?

    The concept of a Minimum Viable Product is common in the start-up community. It is normally regarded as an initial release ...