Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I recently made what I hope was a compelling case for creating a customer-specific unique value story for every significant ...
I want to give Dave Kurlan of Objective Management Group the credit for stimulating this article. I’ve added a link to his ...
Generic value propositions, although they might be of some use in persuading potential prospects to make initial contact ...
Everywhere you look, sales organisations of all descriptions are promoting their so-called “solutions”. It’s become such an ...
The quality and accuracy of opportunity qualification is widely acknowledged to be a key predictor of future sales success - ...
Note: This article has been adapted from the latest fully revised and updated version of my “Introduction to Outcome Centric ...
Frontline sales managers - the people from whom individual members of the sales organisation take their day-to-day direction ...
I’ve written before about the persuasive power of a Mutual Success Plan in technology-based B2B sales, and I believe the ...
Whenever a purchase is inevitable (the customer must act) your competition tends to be predictable - and it will often be ...
As Winston Churchill was working to establish the United Nations after World War Two, he observed that leaders should “never ...
