Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Regular readers will know that I have been evangelising the critical importance of customer-specific value stories for a ...
Business customers have become increasingly used to as-a-service models, rather than outright purchase - and many of them ...
I recently had the pleasure of speaking at length with Jan Ropponen, author of “Secrets of Sales Innovators - how ...
I was pleased to be asked to contribute an article to the latest edition of Top Sales Magazine - a regular source of insight ...
I was very pleased to be invited by the International Journal of Sales Transformation to contribute an article to their ...
In a recent article (Advance or disqualify!), I proposed that salespeople - rather than clinging on to lifeless sales ...
In his best-selling sales guidebook “SPIN® Selling”, Neil Rackham identified four potential outcomes from every significant ...
It might seem strange - in a season when we traditionally wish goodwill to all men and women - to take the position that ...
Largely inspired by the work of Frederick Winslow Taylor, and made real by Henry Ford and others, the age of mass production ...
This is the time of year when most of us would benefit from some quiet reflection on what we’ve learned during 2020, and how ...
