Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
I recently recorded another conversation with Andy Paul, award winning author, speaker and the host of the Sales Enablement ...
In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to ...
It’s become common for commentators to refer to the fast-evolving reality of B2B selling as the “new normal”, and I’ve often ...
I thoroughly enjoyed talking with Tom Pisello of the Evolved Selling Institute as his guest on the EVOLVERS Podcast on the ...
Most conventional sales methodologies encourage salespeople to find at least one coach inside the potential customer’s ...
Many sales methodologies - in the interest, no doubt, of selling more books and training courses - claim to have a uniquely ...
There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are ...
As far as the state of sales enablement is concerned, I think it's fair to say (and I hope that sales enablement ...
Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is ...
I recently took part in a webinar with Paul Everett of The Marketing Practice - one of the UK’s most respected B2B marketing ...
