Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even ...
When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a ...
Even if you’ve managed to focus on the critical issues that matter most to your prospects, profiled and targeted your ideal ...
The idea that complex B2B buying decisions inevitably involve multiple stakeholders is widely acknowledged, even if the ...
One of the biggest challenges for any sales person when qualifying a new potential sales opportunity is judging whether the ...
Companies (and individual sales people) can and often do waste an awful amount of time, money and energy pursuing ...
Our prospective customers will always have many more potential issues than they can possibly afford to address in the short ...
There’s a gratifying amount of attention being paid nowadays to the idea that sales people need to focus on creating genuine ...
Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude ...
Most B2B sales people have a narrow sense of competition. They usually restrict their thinking to other vendors in the same ...
