Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Companies (and individual sales people) can and often do waste an awful amount of time, money and energy pursuing ...
Our prospective customers will always have many more potential issues than they can possibly afford to address in the short ...
There’s a gratifying amount of attention being paid nowadays to the idea that sales people need to focus on creating genuine ...
Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude ...
Most B2B sales people have a narrow sense of competition. They usually restrict their thinking to other vendors in the same ...
One of the abiding urban myths that misinforms sales pipeline management is the idea that sales people need at least 3* ...
If you were working in the health or social services, or in the nuclear, aerospace, oil, rail and military industries, you ...
Selling has the potential to be an incredibly wasteful exercise. The vast majority of cold calls fail to establish any ...
If you, like me, have spent the majority of your working life in the technology sector, you’ve probably sat through more ...
We’re rapidly approaching the end of the year, and barring the occasional miracle, it’s probably already pretty clear how ...
