Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
When it comes to political elections, we’re often faced with imperfect choices. But we can’t defer our decision. We have to ...
In the majority of sales organisations, a high percentage of sales revenue is generated by the same minority of top sales ...
Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...
When we observe a chess grand master in action (or an expert in any other similar strategy-based game), it quickly becomes ...
Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...
In complex sales environments, the role of the successful salesperson isn’t just about prospecting, qualifying and closing. ...
With the Rio Olympics drawing to a close and with some remarkable individual and team performances still fresh in our ...
One of the fundamental capabilities that distinguish top sales people - and top sales organisations - from the rest is their ...
How can B2B sales people (and the sales organisations they work for) identify and engage the prospects that are most likely ...
Hank Barnes of Gartner recently published a thoughtful post on the need for sales people to see the “big picture” and make a ...
