Bob Apollo
Bob Apollo is a Fellow of the Institute of Sales Professionals, a regular contributor to the International Journal of Sales Transformation and Top Sales World Magazine, and the driving force behind Inflexion-Point Strategy Partners, the leading proponents of outcome-centric selling. Following a successful corporate career spanning start-ups, scale-ups and market leaders, Bob now works as a strategic advisor, mentor, trainer and coach to ambitious B2B sales organisations - teaching them how to differentiate themselves through their provably superior approach to achieving their customer's desired outcomes.
Articles By Bob Apollo
Most sales organisations of any significant size suffer from a significant gap between their best and worst performers. If ...
When asked, most sales organisations will claim to have a sales process. But there's a huge difference between having a ...
Jim Collins “Good to Great” has been the inspiration for many CEOs who are determined to elevate their companies from ...
I was delighted to be recently offered the opportunity to contribute to KiteDesk’s Sales Expert Interview series. Eric ...
If your organisation is primarily involved in high-value, complex and lengthy B2B sales cycles, you don't need me to tell ...
When it comes to political elections, we’re often faced with imperfect choices. But we can’t defer our decision. We have to ...
In the majority of sales organisations, a high percentage of sales revenue is generated by the same minority of top sales ...
Traditional market segmentation is usually based around the core demographic attributes of company size, sector and ...
When we observe a chess grand master in action (or an expert in any other similar strategy-based game), it quickly becomes ...
Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder ...
